Turning Chaos into Clarity for Business Owners
Operations, Systems, HR, and AI-powered workflows built around your bandwidth.
We help business owners streamline operations, strengthen marketing, and boost revenue using smart, simple AI strategies and automations, so you can grow without hiring a full-time team or becoming a tech expert.
Turning Chaos into Clarity for Business Owners
Operations, Systems, HR, and AI-powered workflows built around your bandwidth.
I help business owners streamline operations, strengthen marketing, and boost revenue using smart, simple AI strategies and automations, so you can grow without hiring a full-time team or becoming a tech expert.
This Is For You If...
Your business is growing, but your
backend can’t keep up
You’re doing too much manually and it’s
draining your time
You need systems, structure, and
accountability—fast
You want to use AI in a way that’s
practical, simple, and aligned
You’re ready to optimize what’s working
(or build it the right way from the start)
What We'll Do Together
Whether you’re just getting started or ready to optimize what’s already working, we’ll design a plan that fits your business, your bandwidth, and your goals.
Possible outcomes include:
Clear workflows and standard operating procedures (SOPs)
Streamlined operations and team communication
Hiring/recruiting systems and HR structure
AI-assisted marketing content + repeatable systems
Automations that reduce admin time and prevent missed steps
A business that feels organized, profitable, and sustainable
Meet Destanea
I'm Destanèa Gonzales, Founder of Dear, Just Business and Executive Director of Dear, Just Community Inc.—a nonprofit that empowers and supports single parents and their children as they pursue personal and professional goals.
Alongside nonprofit leadership, I provide Fractional COO and systems strategy consulting to business owners who are ready to stop operating in survival mode and start building with clarity.
With 7+ years of experience in organizational behavior management and consulting, I specialize in:
• Systems & operations that reduce chaos
and increase consistency
• HR strategy & recruiting aligned with your
culture and objectives
• Business development that supports
sustainable growth
• AI strategy + automation that saves time
and improves execution
What We'll Do Together
Whether you’re just getting started or ready to optimize what’s already working, we’ll design a plan that fits your business, your bandwidth, and your goals.
Possible outcomes include:
• Clear workflows and standard operating procedures (SOPs)
• Streamlined operations and team
communication
• Hiring/recruiting systems and HR
structure
• AI-assisted marketing content +
repeatable systems
• Automations that reduce admin time
and prevent missed steps
• A business that feels organized,
profitable, and sustainable
Memberships
Tier 1: Foundation
Great for DIY support and momentum.
Lightweight Strategy
Resources & Tools
Guidance to Emplement at Your Pace
Tier 2: Momentum
For business owners who want deeper support and stronger implementation.
More hands-on guidance + accountability
Practical AI
Systems Support
Introducing Our All In One Solution For Small Businesses
Operations-in-a-box is our All-In-One Solution for Small Businesses, designed to simplify operations and support sustainable growth. We bring everything together in one streamlined system—including SOPs, onboarding, workflows, HR basics, payroll setup, and monthly performance dashboards—so you can run your business with clarity and confidence. Instead of juggling multiple tools and processes, you’ll have organized systems that save time, improve efficiency, and help you make informed decisions every step of the way.
Services We Offer
Business Consulting
At the heart of a thriving organization lies a clear strategy and strong foundation. Our Business Consulting service helps you define your vision, align your goals and build systems that support sustainable growth, not just in the short-term, but for the long haul.
What We Help You With:
Strategic planning and goal setting
Market or competitive analysis and positioning
Business model evaluation and revenue-stream optimization
Leadership coaching and organizational roadmap development
Change management and growth readiness assessment
Introducing Our All In One Solution For Small Businesses
Introducing Our All In One Solution For Small Businesses
Services We Offer
Business Consulting
At the heart of a thriving organization lies a clear strategy and strong foundation. Our Business Consulting service helps you define your vision, align your goals and build systems that support sustainable growth, not just in the short-term, but for the long haul.
What We Help You With
Strategic planning and goal setting
Market or competitive analysis and positioning
Business model evaluation and revenue-stream optimization
Leadership coaching and organizational roadmap development
Change management and growth readiness assessment
Who it’s for:
Owners and leaders who are ready to move from day-to-day firefighting to intentional growth, or businesses undergoing significant shift (e.g., scaling up, launching a new product, pivoting).
HR & People Operations
Your people are your greatest asset. The HR & People Operations service ensures that your team, culture and structures are aligned with your business goals, your values and your long-term success. We help you build the people frameworks that drive performance, engagement and retention.
What We Help You With
Policy, handbook and compliance review (labor law, etc)
Talent acquisition, onboarding & offboarding processes
Performance management systems, coaching and feedback loops
Culture development, employee engagement, retention strategy.
HR documentation, role definitions, organizational design
Who it’s for:
Teams looking to professionalize their people practices, introduce scalable HR frameworks, or improve team culture and retention.
Operations & Process
Operations are what make the “engine” of your business run smoothly. Our Operations & Process service helps you design and refine the workflows, systems and repeatable processes that underpin scalability, efficiency and consistent delivery.
What We Help You With
Process mapping and workflow design (identifying bottlenecks, inefficiencies)
Technology/tool evaluation and system implementation
Standard operating procedures (SOPs) creation and documentation
Continuous improvement culture: metrics, tracking, iteration
Quality control, project lifecycle management, service delivery optimization
Who it’s for:
Growing businesses ready to move beyond “just getting things done” into delivering reliably, with less firefighting and more margin.
Virtual Assistance
Every entrepreneur knows that time is a non-renewable resource. Our Virtual Assistance service provides you with a dedicated support partner, handling administrative, operational and project-based tasks, so you can stay focused on high-value work.
What We Help You With
Executive/administrator support: scheduling, email/communication management, travel coordination
Project coordination and follow-up (client tasks, internal projects)
Data entry, document preparation, research support
CRM/Hub-type system maintenance, database management
Ad-hoc virtual help (e.g., social media admin, event planning, logistics)
Who it’s for:
Solopreneurs, small teams or founders who need reliable support but aren’t ready (or don’t want) a full-time hire.
Introducing Our All In One Solution For Small Businesses
Operations-in-a-box is our All-In-One Solution for Small Businesses, designed to simplify operations and support sustainable growth. We bring everything together in one streamlined system—including SOPs, onboarding, workflows, HR basics, payroll setup, and monthly performance dashboards—so you can run your business with clarity and confidence. Instead of juggling multiple tools and processes, you’ll have organized systems that save time, improve efficiency, and help you make informed decisions every step of the way.
Services We Offer
Business Consulting
At the heart of a thriving organization lies a clear strategy and strong foundation. Our Business Consulting service helps you define your vision, align your goals and build systems that support sustainable growth, not just in the short-term, but for the long haul.
What We Help You With:
Strategic planning and goal setting
Market or competitive analysis and positioning
Business model evaluation and revenue-stream optimization
Leadership coaching and organizational roadmap development
Change management and growth readiness assessment
Who it’s for:
Owners and leaders who are ready to move from day-to-day firefighting to intentional growth, or businesses undergoing significant shift (e.g., scaling up, launching a new product, pivoting).
HR & People Operations
Your people are your greatest asset. The HR & People Operations service ensures that your team, culture and structures are aligned with your business goals, your values and your long-term success. We help you build the people frameworks that drive performance, engagement and retention.
What We Help You With:
Policy, handbook and compliance review (labor law, etc)
Talent acquisition, onboarding & offboarding processes
Performance management systems, coaching and feedback loops
Culture development, employee engagement, retention strategy.
HR documentation, role definitions, organizational design
Who it’s for:
Teams looking to professionalize their people practices, introduce scalable HR frameworks, or improve team culture and retention.
Operations & Processes
Operations are what make the “engine” of your business run smoothly. Our Operations & Process service helps you design and refine the workflows, systems and repeatable processes that underpin scalability, efficiency and consistent delivery.
What We Help You With:
Process mapping and workflow design (identifying bottlenecks, inefficiencies)
Technology/tool evaluation and system implementation
Standard operating procedures (SOPs) creation and documentation
Continuous improvement culture: metrics, tracking, iteration
Quality control, project lifecycle management, service delivery optimization
Who it’s for:
Growing businesses ready to move beyond “just getting things done” into delivering reliably, with less firefighting and more margin.
Virtual Assistance
Every entrepreneur knows that time is a non-renewable resource. Our Virtual Assistance service provides you with a dedicated support partner, handling administrative, operational and project-based tasks, so you can stay focused on high-value work.
What We Help You With:
Executive/administrator support: scheduling, email/communication management, travel coordination
Project coordination and follow-up (client tasks, internal projects)
Data entry, document preparation, research support
CRM/Hub-type system maintenance, database management
Ad-hoc virtual help (e.g., social media admin, event planning, logistics)
Who it’s for:
Solopreneurs, small teams or founders who need reliable support but aren’t ready (or don’t want) a full-time hire.
Our Team
We’re a team of experts who love helping businesses work better, grow faster, and operate with confidence. With backgrounds in HR, operations, finance, and business strategy, we bring the skills and systems that elevate your business. We don’t just work for you, we work alongside you to create the clarity, structure, and support you need to succeed.
Introducing Our All In One Solution For Small Businesses
FAQS
What types of businesses do you work with?
We support small to mid-sized businesses across many industries, including service providers, local businesses, creatives, and online entrepreneurs. If you need help with HR, operations, finances, or admin, we can support you.
How do I know which service package is right for me?
During your discovery call, we walk through your current challenges, goals, and systems. Then we recommend the service level that will give you the best results without overpaying for things you don’t need.
Do you offer ongoing support or one-time projects?
Yes we offer both. We offer monthly ongoing support and project-based packages for businesses that need help with one specific area (like HR, bookkeeping cleanup, or workflow creation).
If you want, I can format these directly into your FAQ widget or add 1–2 more options.
Email: [email protected]
Phone : +19729987080
Address : 1659 State Hwy 46 W STE 115 PMB 516
New Braunfels, Texas
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